Angelina Jolie’s first Atelier Jolie collaboration is a capsule collection with Chloe
A few weeks ago, Angelina Jolie announced a new project: Atelier Jolie, a “fashion collective” where refugee artists and artisans could create fashion using deadstock material. I had questions about how all of it would work or whether the fashion would be sold under the banner of Atelier Jolie, but it looks like we’re getting our first glimpse at how it’s working. Atelier Jolie has announced its first collaboration, a capsule collection with the French label Chloe.
Just last month, Angelina Jolie announced her latest fashion venture: Atelier Jolie. And now, fashion fans have something else to lust after with the announcement that Jolie’s brand would be teaming up with French fashion label Chloé. In the announcement, Jolie emphasized wanting to work with the brand because of its status as a B Corp, a distinction that its held since October 2021.
“Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection,” Jolie said in a statement. She went on to say that the money from the collection would be reinvested into the artisans and craftspeople (present and future) that work with her brand. “My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
Gabriela Hearst, who announced that she would be leaving the brand after three years, also noted that she was excited to go on this venture with Jolie and further commit to Chloé’s promises to be more sustainable.
“From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.”
While little is known about the Atelier Jolie and Chloé collection, the announcement also shared that it would include “fluid silhouettes and tactile details” and have an “eveningwear focus and a timeless aesthetic inspired by perennial pieces from Jolie’s own well-loved wardrobe.” Other details include the fact that the capsule will showcase “female-led social enterprises” and that “multiple looks make use of deadstock and lower-impact materials.”
OMG: “fluid silhouettes and tactile details”!! Sack dresses and pleather pants!! Mark my words, we’re getting caftans and weirdly cut trousers. And that’s fine – there’s clearly a market for that, and I can’t wait to see how Jolie’s aesthetic has influenced the fashion collective. I think it’s interesting that this sounds like it will be the first of many collaborations with fashion houses. So they’re doing it as a series of capsule collections too – interesting.
Photos courtesy of Backgrid, IG.
- Los Angeles, CA – Angelina Jolie, dressed in a brown gown, shops with her two daughters Vivian and Sahara at the Century City Mall in Los Angeles. Pictured: Angelina Jolie BACKGRID USA 23 JULY 2019 USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Los Angeles, CA – Angelina Jolie runs errands at Petco with her daughter Vivianne. The duo look casual as they are seen leaving with an animal. Pictured: Angelina Jolie BACKGRID USA 28 JULY 2019 USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Washington, DC – Arrivals for a dinner hosted by United States President Joe Biden, and first lady Dr. Jill Biden in honor of President Yoon Suk Yeol of the Republic of Korea and Mrs. Kim Keon Hee, First Lady of the Republic of Korea during a State Visit at the White House in Washington, DC. Pictured: Yoon of Korea State Dinner Arrivals BACKGRID USA 26 APRIL 2023 BYLINE MUST READ: MediaPunch / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Washington, DC – Arrivals for a dinner hosted by United States President Joe Biden, and first lady Dr. Jill Biden in honor of President Yoon Suk Yeol of the Republic of Korea and Mrs. Kim Keon Hee, First Lady of the Republic of Korea during a State Visit at the White House in Washington, DC. Pictured: Yoon of Korea State Dinner Arrivals BACKGRID USA 26 APRIL 2023 BYLINE MUST READ: MediaPunch / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- New York, NY – Angelina Jolie and her daughter Zahara are pictured exiting the Greenwich Hotel in New York City. Pictured: Angelina Jolie, Zahara Marley Jolie-Pitt BACKGRID USA 18 MAY 2023 BYLINE MUST READ: Fernando Ramales / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- New York, NY – Angelina Jolie and her daughter Zahara are pictured exiting the Greenwich Hotel in New York City. Pictured: Angelina Jolie, Zahara Marley Jolie-Pitt BACKGRID USA 18 MAY 2023 BYLINE MUST READ: Fernando Ramales / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*